Fragrance Guide

Whether you're new to the world of perfumery or a seasoned collector, this guide will help you navigate our collection and find your perfect scent.

Understanding Fragrance Families

Oriental & Woody

Rich, warm, and sensual. These fragrances feature notes of oud, amber, musk, sandalwood, and spices. Think Al Haramain, Lattafa, and Maison Alhambra — perfect for evenings and cooler weather.

Floral

Fresh, romantic, and feminine. Built around rose, jasmine, peony, and lily, these are versatile day-to-night options beloved by our women's collection.

Fresh & Citrus

Light, clean, and invigorating. Ideal for daytime wear and warmer months. Notes of bergamot, lemon, grapefruit, and green tea give an immediate sense of freshness.

Fougère & Aromatic

Classic masculine territory. Lavender, oakmoss, and coumarin form the backbone — the foundation of many iconic men's designer fragrances.

Concentration Guide

• Parfum (Extrait) — 20–40% fragrance oil. The most intense and long-lasting. A little goes a long way.
• Eau de Parfum (EDP) — 15–20% oil. Rich sillage, lasts 6–8+ hours. Our most popular concentration.
• Eau de Toilette (EDT) — 5–15% oil. Lighter, great for daily wear. Reapply as needed.

How to Apply Fragrance

1. Apply to pulse points: wrists, neck, behind the ears, inner elbows.
2. Don't rub your wrists together — this breaks down the molecules and shortens longevity.
3. Spray from 15–20 cm away for even distribution.
4. Layer with an unscented moisturiser on dry skin to extend longevity.

Building Your Wardrobe

We recommend having at least three fragrances in rotation: a fresh daytime scent, a rich evening fragrance, and a seasonal signature. Explore our full collection to build yours.

Still not sure? Message us on WhatsApp — we love helping you find your perfect match.